In a world dominated by more – more brands, more offers, more locations, more social media – branding is more important than ever before. Putting an idea into visual format can attract the right attention and bring in the desired consumer. The wrong brand identity can be hard to shake.
The Virginia Beer Company – an award-winning Williamsburg, VA brewery founded by William & Mary alums – has undergone an extensive brand refinement process that continues to evolve as the brewery grows. Co-Founders Chris Smith & Robby Willey will discuss their experiences working to define a new business through simple but effective imagery, and how they use that imagery to express the soul of the brewery and the flavors of the beers.
ABOUT CHRIS SMITH ’07
Originally from Connecticut, Chris’ first Williamsburg experience was as a student at The College of William & Mary. After graduation, Chris spent five years working for a large financial firm in New York City and later Boston. He and his wife Erin (also a member of the Tribe, and now a local veterinarian) returned to Williamsburg in late 2012 to begin scouting locations for The Virginia Beer Company. Chris spends most of his free time taking care of their rescue animals (Jasmine, a 10 year-old fluffy brown cat, and Gracie, a one year-old Australian Shepherd/Golden Retriever mix), eating Haribo gummy candy, and running.
ABOUT ROBBY WILLEY ’05
Robby was born and raised in Northern VA. After a brief stint out of state as a student at the University of Rhode Island, Robby made his triumphant return to Virginia when he transferred to The College of William & Mary in 2002. After graduating in 2005, Robby worked in the finance field for a firm in Arlington, VA for almost 10 years before making his full time return to Williamsburg in 2014. Robby spends his free time volunteering for W&M, serving as a member of the City of Williamsburg EDA, and working to transcribe his adventures 140 characters at a time on any social media platform accessible via mobile device.
This workshop will provide a crash course on motion graphics through the lens of a motion designer, covering what motion graphics are, why there’s an increasing demand for animated graphics in video, and how to get started designing your own motion graphics. Equipped with these introductory skills and an industry insider perspective, you too can begin pushing pixels and moving keyframes to add visual interest to your videos.
ABOUT VICKY CHAO ’10
Vicky Chao is a Multimedia Designer and Editor for the award-winning short-documentary company, Freethink. Prior to working for Freethink, Vicky worked as a producer, video editor, and motion designer for global PR and marketing leader, FleishmanHillard. She also freelanced (and continues to freelance in her spare time) as a video producer, editor, motion designer, and art director, frequently collaborating with design agencies like Workhorse. Over the past 8 years, Vicky has worked with clients like the Smithsonian, Motorola, AT&T, Hallmark, and TEDxMidAtlantic. Vicky graduated from William and Mary in 2010 after double majoring in LCST/Film Studies and English. She currently lives in Washington D.C.
What do I wish I knew thirteen years ago? Five years ago? Last month? What will I wish I knew in ten years? In a field that frustratingly lacks a direct career path, questions generally lead to more questions. If you are interested in pursuing a career in cinematography, we’ll talk out some of the routes folks take (joining the union as a loader; filming all your buddies’ short films to build a reel; having your wealthy parents buy you a nice camera package) and their plusses and minuses. We’ll chat about some common pitfalls, and why you may knowingly walk into them. Sometimes you need to know your worth and hold out for a fair rate, and sometimes you’ll take freebie jobs that have non-economic benefits. Why, how, and when? What to think about when making those choices? Etc etc etc. What on earth are you going to do after university? Like every other filmmaker, I can talk only from my own experience. Let’s be frank! Questions strongly encouraged.
ABOUT LAURETTA PREVOST ‘05
For the past thirteen years, Lauretta has worked as a documentary and narrative cinematographer, of feature length and short content. Her documentary interests are strongly rooted in social justice, as well as environmental, arts, and community work. An Inciting Incident for her was filming at Standing Rock, North Dakota for four months, contributing footage to Democracy Now!, Al Jazeera, The Real News Network, camp media, and two feature documentaries screened at the Sundance Film Festival. Lauretta’s first narrative feature was shot in 2008, and notable shorts are the heavily awarded 116, and Lady Hunters, which recently received a Best Cinematography award. Lauretta is based in New York City and writes for outlets such as American Cinematographer, No Film School, ICG, Filmmaker Magazine, and Al Jazeera. You can learn more about Lauretta and her work at her website.
Influencer. Authentic. Trending. Just a few choice buzzwords from this year’s social landscape. In this workshop, we’ll peek behind the veil of the influencer world to learn about different types of talent, the hurdles brands and creators face, and common misconceptions about the industry.
We will also put our learnings to the test with an exercise that only someone with the passion of an influencer can master. Please come with pen and paper.
ABOUT CORA KESSLER ’14
With an unconventional upbringing on a commune, to an artist and a tofu maker, Cora has leveraged skills first learned when giving out samples at vegetarian festivals, towards her work in New York City art galleries, PR firms, and tech startups. Today, Cora holds the title of, Influencer Marketing Campaign Manager, in Touchstorm’s Richmond, Virginia office where she wrangles YouTube talent on a global scale. All of her current campaigns are in India and Finland.
For the creative student who can’t decide whether to major in writing, film, business, music, theater, or cultural anthropology – have you considered a job in creative marketing? A career at the intersection of art and commerce demands creativity, is a (relatively) stable career path, and can be a damn fun way to make a living. It just might be the interdisciplinary profession you’ve been looking for.
I will offer some true stories and practical advice from the trenches of the television industry, for students and anyone interested in a peek behind the curtain of a creative marketing campaign. How do you craft the narrative of a killer theatrical trailer? How do you conduct a great on-camera interview? How do you deliver a perfect pitch? What does a producer do? How do I get hired? Why would you use Shaquille O’Neal to promote a show about Shakespeare? (Answer: Why Not?)
ABOUT KRISTIN BOOS ’08
Kristin Boos graduated with a double major in English and Literary & Cultural Studies from William & Mary, where she also worked at the Writing Resources Center and Swem Library Special Collections. After a fellowship with the International Radio & Television Society, she moved to Atlanta for a position at Turner Broadcasting, where she now leads as a Creative Director for TNT Brand Creative.
In her tenure at TNT, she has served as a writer, producer, and director on promotional campaigns for The Alienist, Animal Kingdom, and the upcoming premiere of I Am the Night. As the creative command center for each campaign, she is responsible for the theatrical trailers, behind-the-scenes featurettes, brand partnerships, and digital content supporting the series, and has earned multiple PromaxBDA and Clio Awards for her work.
Kristin will also be participating in the W&M Women in TV panel discussion on Saturday, February 2.
Screenwriting is constructing a careful web of lies and then trying not to get caught in it. Whether you’re writing a short, a pilot or a feature, navigating that web can be hard. This workshop will help you break down the spine of your screenplay into a few core scenes in order to help you more effectively write and revise. We will analyze scenes from popular screenplays and distill the techniques used in them into applicable practices for you to use in your own writing.
ABOUT ZAN GILLIES ‘09
Zan Gillies is a self-professed screenwriter and freelance filmmaker working out of Washington DC. He was an Academy Nicholl Fellowship semi-finalist in 2016 and one of twelve screenwriters selected for a Writer’s Store mentorship program in 2012. His scripts have also placed in a number of other competitions, including the Austin Film Fest, Scriptapalooza, BlueCat and ScreenCraft. He has an MFA in Film and Media from American University and most recently wrote the feature film Kringle Time, currently in post-production.
Sound recording is an essential part of production, yet often finds itself outside of the ideal situations of a controlled environment. This hands-on workshop will dive into the basics of audio recording designed to help capture the best quality audio and build a sense of readiness and flexibility within various situations. Topics include microphone choice and properties, placement and boom techniques, and silent communication with the cinematographer during observational documentary scenarios.
ABOUT TYLER TRUMBO ‘07
Tyler Trumbo is a documentary filmmaker/editor at Fourth Line Films in Richmond, VA, and co-founder of RVA Documentary, a monthly meetup and social forum that encourages and resources documentary storytellers in the greater Richmond area. A proud alumnus of the Media Center, his work has been featured in The Atlantic and shown around the world including screenings at Sheffield Doc/Fest, Slamdance Film Festival, and the Virginia Film Festival. He holds an M.F.A in Documentary Film and Video from Stanford University and has served in the past as an adjunct professor at Old Dominion University.
So you want to know more about the sound department? There’s a saying that sound is half of the picture, but is often regarded as a mysterious and oft misunderstood part of production. In this workshop, we’ll demystify some of the more arcane aspects of the sound department: looking at sound in the context of various sizes of production, getting hands-on with wireless microphones and how to place them on subjects, learning about professional recorders and their features, an introduction to timecode to help keep everything synced together, and how to troubleshoot common issues when things inevitably go sideways.
ABOUT TED HOGEMAN ‘09
Ted Hogeman is a freelance production sound mixer based near Washington DC. He’s worked on variety of documentaries (including HBO’s We Are Not Done Yet), corporate videos, a smidge of reality television, and the occasional narrative sort and feature film. He got his start in media production at William and Mary’s Charles Reeder Media Center, and is a frequent contributor and team leader to various 24 hour and 48 hour film projects.
But what does a producer do, really? Should I become a producer? Attendees will learn the basics of what producers do, what makes a good producer, and why learning producing is valuable to everyone. The session will emphasize the independent production of feature films, but will touch on and be relatable to any manner of motion picture producing.
ABOUT MEGAN GILBRIDE ‘00
Megan Gilbride is a two-time-Emmy-winning and Independent Spirit Award nominated producer of narrative and documentary films. She produced the Emmy award winning TOWER which screened on PBS’s Independent Lens, was nominated for numerous prizes including a Peabody, PGA and Gotham Award and was shortlisted for the Best Documentary Academy Award. Other titles include Lovers of Hate, Where Soldiers Come From, and Habibi. Megan is currently developing the feature doc Fathom and TV series Chilling in Austin and producing The Untitled Michael Brody Jr Documentary with Impact Partners and Topic. She is a member of the Producers Guild of America, the Documentary Producers Alliance, and a former Film Independent Fellow.
Megan will also be participating in the W&M Women in TV panel discussion on Saturday, February 2.
This workshop will explore the unpredictable nature of a career in a creative field. We will discuss ways to embrace unknowns, follow unexpected paths, and collaborate with unlikely partners. Finally, we will examine the simple truth that all roads lead back to the W&M film department.
ABOUT AMELIA BANE ‘12
Amelia Bane is a comedy writer, performer, and teaching artist living in Brooklyn. She regularly performs at the Upright Citizens Brigade Theatre and the Peoples Improv Theatre. Amelia serves on the board of Community Building Art Works, a charitable organization that provides arts programs and events for veterans to express themselves and connect with their communities.
The “show business” industry can be complex to navigate, and understanding how talent fit into the people puzzle of a production is paramount to laying the foundation for success. Talent are an essential component, amongst many other important pieces of the overall management of the production project. This session will discuss the role talent in productions, understanding relationships and the importance of networking, as well as tips and tricks for success in the local industry.
ABOUT SHERI BIAS ‘97
Sheri Bias has 30 years of experience in Human Resources and possess a PhD in Human and Organization Systems from The Fielding Graduate University and an MBA from the College of William and Mary. She has served as casting director for feature films such as Captain Philips, Field of Lost Shoes, To Have and To Hold, and most recently The Trump Prophecy. Additionally, she has cast TV shows such as Unmasked, as well as providing talent to A Haunting, Wicked Attraction and Fatal Attraction reenactments. Her client list includes such organizations as Virginia Lottery, Walmart, Pizza Hut, GEICO, Bon Secours, NASCAR, YMCA, Water Country USA, Busch Gardens, and Kings Dominion. She currently is the Agency Director and Owner of Liquid Talent based in Richmond, Virginia.
Video is everywhere but effective documentary storytelling is rare. When wielded correctly, the power of story can unite generations, change minds, influence hearts, and motivate action. But too often, cause and issue-based videos miss the mark. How do you craft video stories that communicate clearly, effectively, and in a memorable way that sticks with your audience?
While there is no formula for a strong video, there are key approaches. There are also common pitfalls that make a weak video. And these pitfalls are sneaky. They can easily work their way into a video if you’re not vigilant, especially if you’re working with an organization or a group of people with different ideas. In this interactive workshop, we’ll focus on concepts and strategies for crafting strong videos and avoiding common pitfalls. Workshop attendees will engage in critical discussions about what makes an effective video story, and begin to imagine how these elements can be incorporated into their current or future projects.
ABOUT CATHERINE ORR ‘05
Catherine Orr is the co-founder of StoryMine – a production company that creates documentary-style videos for mission-driven organizations and partners with media outlets and independent producers on documentary projects. StoryMine videos do more than just talk about an issue. They capture real stories and human moments that connect people to a cause and show them why they should care.
Catherine received a BA in American Studies from the College of William and Mary and an MA from the University of North Carolina School of Media and Journalism. Her individual and collaborative work has been featured in The New York Times and National Geographic and recognized by SXSW Interactive, the Grantham Prize for Environmental Journalism, and the Full Frame Documentary Film Festival, among others.
The Soviet film industry was 100% sponsored by the government. This workshop examines both the changes and the continuities between the contemporary Russian film industry and its Soviet predecessor. In particular, Victoria Belopolskaya – the programming director of two major Russian film festivals – will discuss the main trends of the Russian film industry’s production and exhibition and the role of film festivals in both, as well as independent film production and activism.
ABOUT VICTORIA BELOPOLSKY
Victoria Belopolsky began to work as a film critic for leading Russian media after graduating from Moscow State University in 1986. Over the years she has published more than 300 pieces on different genres in the Russian press.
In addition to being a film critic Belopolsky is also а programming director of ArtDocFest, the most influential Russian festival for creative documentaries and a member of the selection committee for Flahertiana, the only exclusively documentary film festival in Russia. She has pre-selected films made in Russia and the former republics of the USSR for the Leipzig Documentary Film Festival and has worked as a regional advisor (Russia) for the International Documentary Festival Amsterdam (IDFA) for 20 years.
Victoria will also be participating in the Core of the World screening on Friday, February 1.
No matter what you do, negotiation will probably be involved. Whether you’re applying for a job, hiring freelance staff for a shoot, negotiating a distribution deal, or getting ships so your Khalasar can cross the Narrow Sea and reclaim your kingdom, you’ll be negotiating. Because of certain reality TV “business” men, there is a perception that negotiations have to be aggressive and confrontational. In truth, negotiations are more successful when approached as a collaborative effort. This workshop will cover some negotiation basics to help you perceive your own value and the needs of your negotiation partners in order to enter each negotiation with confidence. The ideas will be supported with clips from Arrested Development, Silicon Valley, and a few other of Steven’s favorite shows.
ABOUT STEVEN KOERNIG ‘08
Steven Koernig is a story teller through words, numbers, and sometimes puppets. Currently, Steven is the Marketing Manager for Box Office Strategy and Customer Relationship Management at American Ballet Theater. Steven served as Managing Director at Yale Cabaret, Assistant Managing Director at Yale Repertory Theatre, Company Photographer at Williamstown Theatre Festival, and Associate Producer at Colonial Williamsburg Productions. He has produced dozens of theatrical and video productions. Steven won an Emmy Award in 2011, and his photography and videography has appeared in national news media, including perezhilton.com. Steven holds an MFA from the Yale School of Drama and an MBA from Yale School of Management.
Come in with questions about comedy writing, late night television writing, or even children’s book writing for this open-ended Q&A session with Jill Twiss, writer for Last Week Tonight With John Oliver and author of “A Day in the Life of Marlon Bundo.”
ABOUT JILL TWISS ‘98
Jill Twiss is the author of “Last Week Tonight With John Oliver Presents: A Day In The Life of Marlon Bundo,” a New York Times #1 Bestseller. She is also a comedy writer who has won multiple Emmys, WGA Awards, and Peabody Awards for her work as a staff writer on HBO’s Last Week Tonight with John Oliver. She writes sentences for the Scripps National Spelling Bee on ESPN and in her not-so-spare time is working on a musical about the women of the Seneca Falls Convention.
Jill will also be participating in the W&M Women in TV panel discussion on Saturday, February 2.
TV is a writer’s medium and in this workshop we’ll walk through the logistics of how scripted television gets made from a writer’s perspective – from pilot development through series production. We’ll also discuss TV writers’ career ladder and, time-permitting, bounce some ideas around in a mini writers’ room session.
ABOUT CHITRA SAMPATH ‘06
Chitra Elizabeth Sampath’s writing and producing credits include Southland, Sleepy Hollow, Secrets & Lies and Good Behavior. Most recently she was a Co-Executive Producer on Are You Sleeping?, Apple’s soon to premiere first series starring Octavia Spencer, Aaron Paul and Lizzy Caplan. Chitra resides in Los Angeles and has several other television and feature film projects in development.
Chitra will also be participating in the W&M Women in TV panel discussion on Saturday, February 2.
In this workshop, we’ll show how to safely perform and film a basic stunt. There will be a discussion about storytelling and its place in fast-paced action sequences.
Please note this workshop is only open to current W&M students. It will take place in the Downstairs Gym at Kaplan Arena. Wear comfortable clothes and be prepared for physical activity.
ABOUT JAMIE NORTHRUP ‘04
Jamie Northrup works as a Cameraman, Steadicam operator, and Stuntman in NYC. His camerawork has been seen most recently at the Sundance film festival film Hollywood 306 and his stuntwork can be seen on Saturday Night Live.
We often think about how painting and fine art have influenced cinema in the sense that Old Masters have inspired modern cinematography, lighting, and color. Less understood is how contemporary painters use film as an extension of their painting studio practice. This talk will show examples of contemporary works of film and video art made by painters and other visual artists that work on the fringes of cinema.
ABOUT BRIAN KELLEY ‘07
Brian Kelley lives in Alexandria, Virginia. He has an MFA in Painting from Indiana University and a BA from the College of William and Mary. He has exhibited nationally and lectured at several schools, including George Washington University, the College of William and Mary, George Mason University, Anne Arundel Community College, Prince George’s Community College, Northern Virginia Community College, and the Washington Studio School.
Having arrived in New York with little but a fascination with reading the BroadwayWorld message boards (don’t do it, it’s a black hole, you’ll regret it) and a penchant for spending mornings in student rush ticket lines, Caitlin somehow stumbled her way into a career in theater. Eight years later, she still feels a bit like she’s fooling everyone, but also realizes how well her time at the College readied her for her current role in so many ways… despite the fact that the most time she ever spent in PBK was that one winter when she saw the Sinfonicron production of “The Secret Garden” SO. MANY TIMES. In this workshop, we’ll discuss/brainstorm/ruminate on all the ways you can leverage the blissfully diverse nature of a TWAMP resume into a entry-level theater career that’s way better than forcing “Wicked” flyers upon unsuspecting tourists in Times Square. (A job which Caitlin applied for 8 years ago and is really happy she didn’t get.) Theater majors welcome 🙂
ABOUT CAITLIN CLEMENTS ‘11
Caitlin Clements resides in New York with her trusty pup Gatsby, and works in theatrical producing as Associate Producer at Stacey Mindich Productions. She made her Broadway producing debut as a co-producer on the musical “Dear Evan Hansen,” for which she earned a 2017 Tony Award. She is now also a co-producer on the national tour of “Dear Evan Hansen,” and is working on the upcoming international productions in Toronto and London.
Prior to her current position, Caitlin worked within a theatrical general management office, including time spent as the Assistant Company Manager on the 2012 Broadway revival of “Annie” – willfully disregarding the old adage about never working will children or animals. She also has experience working as a crew member for the past seven iterations of the Tribeca Film Festival. Caitlin holds an MA in Cinema Studies from NYU’s Tisch School of the Arts, and a BA in LCST/Film from William & Mary, where she was a member of the 1693 Scholars Program. During her time at William & Mary, Caitlin was also involved with Alma Mater Productions, Alpha Phi Omega, and was a proud student staff member for the inaugural Global Film Festival, continuing to work on the festival for the duration of her time at the College.
Learn how to make a “long take” engaging and dynamic using professional filmmaking tools. In addition to learning about the tools, students will create a single long-take shot during the class.
ABOUT JAMIE NORTHRUP ‘04
Jamie Northrup works as a Cameraman, Steadicam operator, and Stuntman in NYC. His camerawork has been seen most recently at the Sundance film festival film Hollywood 306 and his stuntwork can be seen on Saturday Night Live.
In a media landscape where companies like Youtube, Netflix, and Twitch are beginning to overwhelm their traditional media predecessors, what can you expect working in the digital media space versus more long-established production models? This workshop will dive into the constantly evolving and changing landscape of digital media — how algorithms, SVODs, and unique voices are redefining the content we consume. Whether you’re an individual content creator, interested in working for a digital media company, or curious how digital media compares to its more traditional counterparts in network television, we’ll discuss the differences and similarities, as well as how to find stability in a volatile market.
ABOUT HANNAH MCCARTHY ‘12
Hannah McCarthy is the Supervisor of Unscripted Development and Documentary Producer for Rooster Teeth in Austin, TX. Hannah has produced everything from behind-the-scenes shows to large-scale series and documentaries. Working in development through post-production, Hannah has experience in all stages of content creation. Prior to joining Rooster Teeth, Hannah worked on shows for the Discovery Channel, A&E, TNT, Animal Planet, TLC, and PBS.
Everyone has an idea for a TV show, whether it’s the next big crime doc, hilarious dating show, or dramatic competition series. As an unscripted development producer at a major production company, Chelsea is the person at the other end of the inbox deciding whether or not the company is interested. Having read hundreds of pitches, she knows there’s a clear line between half-baked ideas and those exciting ideas that catch someone’s attention.
In this workshop you will learn what makes a pitch stand out and how best to pitch your idea. How much development do you need to do before pitching and what exactly do you need to send? The focus of this workshop will be unscripted content, but knowing how to package and present your ideas effectively is an indispensable skill across the entertainment industry at every level.
ABOUT CHELSEA MAROTTA ‘12
Chelsea Marotta is an unscripted development producer at Cineflix Productions. She got her first job in TV six years ago as a receptionist. Today she has contributed to the development of shows sold to HGTV, DIY, Food Network, CNBC, A&E, TLC, and Investigation Discovery.